Every second matter, every second count. The importance of time seems undeniable, "Time is Money" has declared this belief. However, one of the most genius scientists states that the time is relative. The same amount of time, let's say a minute, could be a long time for some people but short for the others. Not only the individual factor, the type of activity also increase the time perspective's variety.
Have you ever deal with the salesman in the public place? What is your reaction and what happened at that time? One thing for sure, that salesman has "products" then promote them to you. You, as a consumer, have the choice to take it or leave it. Yet, before we moving on to "that" choice, you have the choice to be attracted or not beforehand. Based on this analogy, let's imagine the salesman's role who have to promote our products whether it is raw material, service, or maybe an idea.
Let's say we want to explain an idea to an important person which that person's time is as expensive as the gold and we only have less than a minute to describe the idea. What will we do?
Based on the expert's advice, we have to use the association technique which connects the similarity of ours with another well-known "products" in the same sector and then explain the major difference between them. It will be better if you take less than a quarter minute.
Sometimes we tend to ignore the whole conversations while we communicate with a stranger, nevertheless, we would pay more attention if it connects with something we know precisely.